|W. Rose West Phila. in White, Van Glahn & Co. 1902 catalog|
|W. Rose advertisement in The Bricklayer, Mason and Plasterer, 1916|
"Wm. Rose and Bros., makers of the well-known W. Rose trowels and other tools, announce that George K. Goodwin has retired from the firm. The business will be continued by Joseph G. Thatford, at its present location, Sharon Hill, Pa., under the same name."
Joseph G. Thatford was born 17 June 1868 in Philadelphia, and died Nov. 10, 1954 in Delaware County, PA. He began working for W. Rose at about age 20, and by the 1910 U.S. Census he was their plant manager. According to his obituary, he worked for W. Rose for 65 years. Thatford has a US Patent for a manufacturing process for plasterer's trowels. It is not known if Thatford was also part owner of W. Rose. Despite the implications of the 1918 announcement, the Goodwin family retained ownership. George Goodwin's obituary said he retired as president of W. Rose in March 1966.
George Goodwin married Emily H. Stocking (1875–1940), born in Urumiah, Ajerbigan, Persia. It seems probable that their meeting had a connection with the petroleum business. George and Emily had 2 daughters. One of those, Gertrude Murdoch Goodwin, was born 17 Mar. 1909, and received a B.S. in Mechanical Engineering from Cornell University in 1931. She distinguished herself enough at college and in her career that the Gertrude Goodwin Papers are held by the Division of Rare and Manuscript Collections, Cornell University Library.
Gertrude Goodwin went to work as a mechanical engineer at W. Rose soon after graduating. In 1967 she became president of W. Rose, and ran the business until her retirement in 1989. She never married, and lived in what had been her parent's home at 300 N. Sharon Ave., in Sharon Hill, within walking distance of the W. Rose plant. She died 15 Dec. 1997.
When Ms. Goodwin retired, all of the W. Rose stock was sold to employee Edward B. King, whose 3 sons also worked for W. Rose. Edward King (29 Dec. 1925 - 22 Nov. 2011) retired at age 67 in 1992, after 52 years at W. Rose. Glenn King became president, Larry J. King was production manager, and Edward J. King was in charge of maintenance.
In 2001, Kraft Tool Co. purchased W. Rose, Inc. from the King family, and they have continued the tradition of craftsmanship that began with the first William Rose.
|W. Rose 1917 advertisement|